1. Introduction
Water Quality Organization ("WQO," "we," "us," or "our") is a water treatment systems company operating in Southern California. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website (the "Site"), submit a form, schedule a consultation, or otherwise interact with us.
By using the Site or submitting your information to us, you agree to the practices described in this Privacy Policy. If you do not agree with this Policy, please do not use the Site or submit your information to us.
2. Information We Collect
2.1 Information You Provide Directly
When you fill out a form on our Site to schedule a consultation or request information, we collect:
- First and last name
- Phone number
- Email address
- City or service address
- Information about your water concerns or home, provided voluntarily
- Any other information you choose to provide in communications with us
2.2 Information Collected Automatically
When you visit our Site, we and our service providers may automatically collect certain technical information, including:
- IP address and approximate geographic location
- Browser type, device type, and operating system
- Pages viewed, time spent on pages, and referring or exit pages
- Date and time of visit
- Information collected through cookies and similar tracking technologies
2.3 Information Collected During In-Home Visits
If you schedule an in-home consultation, our specialist may collect water quality test results, photographs of plumbing or fixtures (with your permission), and notes about your home's water system for the purpose of providing you with an accurate recommendation.
3. How We Use Your Information
- To schedule, confirm, and manage in-home consultations and appointments
- To contact you by phone, email, or text message regarding your inquiry or appointment
- To provide water quality recommendations tailored to your home
- To process installation, service, and warranty requests
- To send appointment reminders, follow-ups, and service-related communications
- To improve our Site, services, and customer experience
- To comply with legal obligations and enforce our agreements
- For internal record-keeping, accounting, and business operations
We do not sell your personal information to third parties for monetary consideration.
4. SMS / Text Messaging Communications
By submitting your phone number through our Site and checking any applicable consent box, you expressly consent to receive text messages (SMS) from WQO related to appointment scheduling, confirmations, reminders, service updates, and follow-ups.
- Message and data rates may apply.
- Message frequency may vary depending on your interaction with us.
- Consent to receive text messages is not a condition of purchasing any goods or services.
- You may opt out at any time by replying STOP, or reply HELP for assistance.
- We do not share your mobile opt-in information or phone number with third parties for their own marketing purposes.
This SMS consent and program is governed by the Telephone Consumer Protection Act (TCPA) and applicable carrier guidelines. Carriers are not liable for delayed or undelivered messages.
7. Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this Policy, including providing service, honoring warranties, complying with legal and tax obligations, and resolving disputes. Information related to completed installations and service history may be retained for the duration of the applicable warranty period plus a reasonable period thereafter.
8. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
9. Your Privacy Rights (California / CCPA)
If you are a California resident, you may have certain rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), including the right to:
- Know what personal information we have collected about you and how it has been used and disclosed
- Request deletion of personal information we have collected from you, subject to certain exceptions
- Correct inaccurate personal information we maintain about you
- Opt out of the "sale" or "sharing" of personal information (we do not sell personal information for monetary value)
- Be free from unlawful discrimination for exercising your privacy rights
To exercise these rights, contact us using the information in Section 13. We may need to verify your identity before processing certain requests. You may designate an authorized agent to make a request on your behalf.
10. Children's Privacy
Our Site and services are intended for adults and are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.
11. Third-Party Links
Our Site may contain links to third-party websites or services that are not operated by us. We are not responsible for the privacy practices or content of those third parties. We encourage you to review the privacy policies of any third-party site you visit.
12. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. The "Last Updated" date at the top of this page indicates when this Policy was last revised. Your continued use of the Site after changes become effective constitutes acceptance of the revised Policy.
13. Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:
Water Quality Organization
Email: privacy@wqowater.com
Phone: (855) 646-4087
Service Area: Southern California